ProShare Annual Conference 2025: Thriving in Uncertainty
Join us on Thursday 25th September at Convene 155 Bishopsgate, London. for this year's ProShare conference is and you can book your ticket now!
The agenda is available below.
A year into the UK government’s growth-first agenda, the business landscape is still shifting—driven by geopolitical uncertainty, domestic economic pressures, and other global forces. Could these global shifts be shaping how UK companies think about engaging their employees—and what they offer through their share plans?
ProShare invites companies and organisations of all sizes, industry leaders, and experts to contribute to a comprehensive exploration of the topic ‘Thriving in uncertainty’.
Our conference will cover a wide-ranging look at all aspects of growth, including financial, economic, and personal, as well as productivity growth, development, and expansion across the wider employee share plan sector.
08:30 - 09:30 Registration
09:30 - 09:35 Welcome from ProShare
- Sophie Altaf, Head of ProShare
09:40 - 10:20 The future of work
- Janet Cooper OBE, NED of Nurture Landscapes Group and Chair of the ProShare judging panel
10:25 - 11:00 Breakout sessions - choose your session
Breakout One Walking forward together – How Diageo connected global employees to their company strategy through the power of share ownership |
Speakers: Diageo and guests |
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Breakout Two Enhancing Equity Compensation Through Financial Education |
Speakers: J.P. Morgan and guests |
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Breakout Three PISCES and practicalities |
Speakers: Equiniti and guests |
11:00 - 11:30 Refreshment break
11:30 - 12:05 Breakout sessions - choose your session
Breakout One Navigating the Fog: Investing with Confidence Amidst Market |
Speakers: Mitan Patel Head of Global Market Development and Partnerships, Fidelity |
In a world marked by geopolitical tensions, technological disruption, and shifting economic landscapes, uncertainty has become the new normal. This session will explore how investors and financial professionals can not only survive but thrive amid volatility. Tom Stevenson, investment director at Fidelity, will share his perspective on staying grounded and making thoughtful decisions in turbulent times. Drawing on historical market cycles, behavioral finance, and his experience navigating crises—from the dot-com bubble to the COVID-19 pandemic—Tom will offer insights into how investors can build resilience and confidence, even when the outlook is unclear. Guiding the conversation will be Fidelity's Mitan Patel, who will moderate the session and pose timely questions to Tom throughout. Mitan will also contribute his own views from the perspective of employee share plans and retail investing, enriching the discussion with practical insights and real-world relevance. With a particular focus on the UK, the session will examine how global uncertainty intersects with domestic challenges such as inflation, interest rate shifts, and political change. The discussion will address the implications for UK savers, pension schemes, and retail investors, offering actionable strategies to navigate market noise and identify long-term opportunities. This session will provide grounded, forward-looking insights tailored to the realities of the UK investment landscape. |
Breakout Two Successful Share Plan Communications |
Speakers: Eximia and guests |
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Breakout Three Navigating the Cyber Frontier: Insights into Today's Threat Landscape |
Speakers: Optio and guests |
12:15 - 12:50 Breakout sessions - choose your session
Breakout One Tariffs and Share Plans: Risks, Reactions, and Resilience |
Speakers: Deloitte and Guests |
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Breakout Two Discretionary Plans: broadening the use of discretionary plans beyond the top table |
Speakers: Linklaters Mishcon de Reya |
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Breakout Three Share plans expense - why size matters (and not in the way you'd think!) |
Speakers: Peter Ahern Public Markets Lead, Ledgy |
In an era where everyone is being challenged to do more with less…how can issuers reduce their expense without compromising the attractiveness of their share plans? In the wrong hands it can be a dry, technocratic topic but share plans expensing is a strategic and hugely important subject, especially in budget-constrained times. We will outline different strategies that can be applied to reduce cost, without adjusting eligibility. We will also explore the tensions between the US trend of introducing more discretion into performance conditions and the issues that this can cause with measurement. |
12:50 - 13:50 Lunch break
13:50 - 14:30 Thriving in Uncertainty: Cultivating More Joy in Your Working Life with Beth Stallwood
In a world where work can feel both fulfilling and frustrating, Thriving in Uncertainty: Cultivating More Joy in Your Working Life offers a refreshing and practical approach to reclaiming joy at work. Led by speaker and author Beth Stallwood, this energising session dives into the concept of WorkJoy and the small, intentional actions that can transform your day-to-day experience from a bit ‘meh’ to a lot more ‘yeah’!
Through engaging discussions, real-world tactics, and a daily dose of experimentation, you'll learn how to boost your energy, reframe gloom, and build a working life that feels more satisfying and sustainable. Whether you're stuck in a rut or simply seeking more sparkle, this talk is your invitation to take control and create a working life that truly works for you.
14:35 - 15:10 Breakout sessions - choose your session
Breakout One The highs and the lows” - share plans during periods of economic uncertainty |
Speakers: Sarah Long Head of Share Plans. WEALTH at work |
Economic uncertainty seems here to stay. However, planning for the unknown can feel impossible! This session brings together a diverse panel of share plan professionals to explore how economic uncertainty impacts awards at every stage, from design, grant and vesting. We’ve witnessed the economic uncertainty from the financial crisis, covid, tariffs and political disputes and how they have impacted awards and decision making. We’ll share the highs and lows of these worldwide events along with real-world stories and practical insights to support informed decision-making and future-proofing. From global crises to industry-specific shifts, we’ll examine how governance, communication and financial education can empower both issuers and participants. Crucially, we’ll discuss the flexibility that is key so that you have the right tools and choices in your share plans tool box to react to the unknown. We will also cover good news stories - economic uncertainty doesn’t always mean bad news! |
Breakout Two Level up: Thriving in a long-term career in incentives and equity |
Speakers: Howells Associates and guests |
In a world shaped by AI, rapid change and shifting workplace norms, what does “job security” really mean? This insightful and energising session explores how to stay relevant, adaptable and resilient in the face of uncertainty. Our panel of industry professionals will share real-life stories of career pivots, sector switches and personal growth, showing that non-linear journeys can lead to meaningful success. You’ll come away with practical tips on building transferable skills, embracing change and developing a mindset that thrives in evolving environments. The conversation will highlight how staying open to learning and growth is key to navigating the future of work. Whether you’re early in your career, considering a shift or simply curious about what comes next, this session offers inspiration, tools and confidence to help you shape your own path forward. Adaptability isn’t optional – it’s your new superpower.
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Breakout Three What can AI already do for you and what next? |
Speakers: EY and guests |
This session explores key technologies that are already available to use daily that are helping drive efficiency in share plans and reduce time spent on manual processes. Discussion will cover: AI (including Agentic AI), CoPilot and Power Apps, as well as other tools. This session includes a case study of using technology to automate the grant process to drive efficiencies and accuracies, including: Broader technology uses will also be explored, including: The session will finally consider what is next in the world of AI, including the possible applications of Agentic AI in managing processes.
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15:10 - 15:40 Lunch break
15:40 - 16:15 Breakout sessions - choose your session
Breakout One Unlocking the potential of global equity: practical strategies for success in an ever-changing world |
Speakers: Alex Cook Associate Director, Deloitte |
This session will explore the challenges and triumphs of implementing and managing global equity share plans across multiple locations and diverse workforces. Three leading companies from vastly different sectors will share their unique experiences, highlighting best practices for navigating diverse regulatory landscapes, varying participant profiles, and cultural nuances. The discussion will cover strategies for successful central administration while maintaining local relevance, effective communication methods across a global team, and the creation of tailored plans for specific business units. We'll delve into the critical importance of a continuous equity experience, examining how to engage, support, and inform employees throughout their entire employee journey – beyond just key plan events. This session offers actionable insights and practical strategies for maximizing the impact of equity plans on employee ownership, motivation, and overall success, irrespective of organisational change, mergers & acquisitions, or budgetary constraints. Between them the panel will bring personal stories, insights and experience in a lively panel discussion format. |
Breakout Two Discretionary Plans: broadening the use of discretionary plans beyond the top table |
Speakers: MUFG and guests |
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Breakout Three Making the switch from global Sharesave to a Global Purchase Plan |
Speakers: Colin Buchanan Associate Director, Computershare |
In this session, we will discuss the complexities and reasons for transitioning from a global Sharesave to a Global Purchase plan. We will address key considerations, design elements, employee education and strategies to make your Employee Stock Purchase Plan (ESPP) both attractive and beneficial for employees.
We will explore the most effective methods to convince the board of the strategic value of this plan. Finally, we will discuss how to navigate regional regulatory and tax complexities by continuously monitoring and adapting to changes, working with legal and tax experts to ensure compliance.
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16:25 - 16:55 Closing session
16:55 - 17:00 Closing remarks from Sophie Altaf
17:00 - 18:00 Drinks reception



